it's all about
are businesses -- within a mile… two miles… five miles… of your
home -- that cannot be found any other place in the world.
another place exactly like it, no matter where you go.
sure… you can get pizza… buy a cup of coffee… find trinkets like
a palm tree with Christmas lights or a bear stuck in a tree… stumble
upon a used book… shoes… muffins… and so on… just about any place
Santa on a surfboard you found in Key West might be exactly the
same as one in a shop around Cape Cod or in another near San Diego
-- possibly even from the same supplier, differing only in the
city name written on the surfboard. Heck, you probably even saw
the same Santa ornament in three or four different Key West stores…
never mind what is being sent to various points around the country.
a reminder though: With this effort, I am not advocating in any
way, shape or form that you avoid the franchises and chains and
mega-warehouse-multi-location behemoths. They have their place.
dining out. There’s comfort in knowing a menu before you step
into a restaurant. You might not be sampling the local cuisine
at its most unique and finest by dining in a chain establishment…
but knowing that a burger you’ll enjoy can be found… or using
the gift card in your pocket to help pay the check… or any of
a number of different possibilities may make it worth eating in
a location that could be far from home but known so well.
inventories, lower prices, and a number of other reasons add up
to explain why shopping or dining at these places can make sense.
Heck, it can be viewed as a responsible decision to frequent such
business giants. Satisfy the family… quickly fulfill your needs…
good for the checkbook.
is not some attempt to wave a sword at a giant windmill of corporate
greed and blah-blah-blah. They may not be perfect... they are
not always evil.
places though are unique and special treasures, and they
make your neighborhood unlike mine. They create a community that
isn’t replicated at all in some other part of the country or at
an international destination. And for what they do right, it is
without question worth celebrating these places -- by experiencing
what they have to offer, and perhaps even more importantly, by
Local Friends suggests is that on a single day each month, you
deliberately give thought to your surroundings and hopefully purchase
something from a small business owner.
the foundation of Local Friends for Local Business.
have a theme... a challenge idea... involved every month. Something
to maybe point you in directions never previously considered or
from your efforts, you may find yourself rewarded with the introduction
to great people, providing great service, and offering great products.
(But unless you visit them, you can’t experience the wonders of
believe every state… city… town… community… has outstanding surprises.
You can likely name a couple close to you. And, there are certainly
more you haven’t found.
brings us to the two main purposes of Local Friends for Local
one – To introduce you to some places, or maybe a new way of surveying
the landscape when you travel, that expands and enhances your
two – To step inside the door, spend a couple of dollars, and
help keep these places operating.