The cherry limeade apathy equivalency

 

I swear, I didn’t really care about the soda. At least not nearly to the degree of obsession that pounded away inside my thoughts.

Karen and I often find ourselves picking groceries up for her mother. One of the things she enjoys is a specific soda. Without wandering too deeply into explanations, this is being mentioned simply to say that we often find ourselves paying attention for the buy-two-get-two and similar offers from a local grocery store chain.

About two weeks ago, just such a sale was in progress. And, the design of the beverage aisle at that particular time drew my eyes to a product I hadn’t seen previously. One—as noted, cherry limeade—that appeals to my tastes.

I didn’t buy it.

For one reason, I’ve been trying to behave with my food and beverage choices lately. Drink more water. You get the idea. For another, I didn’t need four packages of soda. And while I could mix and match a bit, the reality was that even assorted with different flavors, Karen and I didn’t need four packages of soda.

For another, frankly, not all cherry beverages are the same. Some of them proudly list cherry on the label and then, for reasons I don’t understand, include no cherry flavor in the product. And, some of them are just awful. No guarantee I was even going to enjoy what I purchased.

(As an aside here: Who are you folks that enjoy Dr. Pepper? Honestly, I’m near the belief that puts the enjoyment of Dr. Pepper on my list of reasons not to trust a person. Not there yet, but close. Puppies don’t like you and four-year-olds don’t like you are the only two permanent items on such a list. But liking Dr. Pepper is close to having a place. Especially if puppies don’t like you and you like Dr. Pepper. Anyway… let’s walk back from the edge of a massive tangent… cherry limeade on sale…)

I didn’t buy it.

But it taunted me.

Errands here, assorted needs there, a bit of this and a bit of that, and I found myself back in the store two more times in the days that followed. That meant multiple visits during the promotion’s run. And I kept seeing the cherry limeade soda on display.

Finally, I gave in. When dinner plans involved stopping for a few needed items, I was walking into the store having made the decision I was going to buy some cherry limeade soda and give it a try.

Naturally, by that trip, the sale had ended.

I still bought it. (Which provides the twist.)

It was ok. Just ok. Not spectacular. It was good. Even enjoyable. But hardly something that has me thinking about getting more. Hardly something that leaves me sad that more stores don’t carry it in their inventories. I’d buy it again, but won’t ever randomly think of buying it again.

I think all of us have moments where a craving or desire catches our attention and sweeps us away with anticipation. Often—more often than we’d like—we move along to places where the experience could never meet the expectations. Most of the time, however, we are left with a simple result that can go two ways: thrilled or disappointment. My reaction here filled none of those categories. The bar was never too high, nor was I thrilled or disappointment.

It’s an unexpected situation for me. A shoulder shrug wedged right up against indifference. An example that, occasionally, there are alternatives to the simple question of yes or no.

 

If you have any comments or questions, please e-mail me at Bob@inmybackpack.com