have this thing about my address.
bugs me, a lot—no, A LOT—when I get
something in the mail that suggests a person or company, that
has nothing to do with my address, knows more about it than I
do. An extension of this idea is when someone pretends to know
the occupants, offers an extension in case they don’t know the
occupants, and really only cares about the owner of the wallets
start with the part that doesn’t bother me.
ton of people get my address wrong. The street name is two separate
words. You know how weathervane is one word, but if I spaced it
out as weather vane you probably wouldn’t question it? It’s like
you check out the signs at the end of the roads, the street is
two words. GPS units… marked as two words. But we consistently
get mail… handwritten and automated-system-generated… with the
street spelled out as one word. Information from the town and
county and so on, two words. Post Office, they use one.
be that I live at 79 Weathervane Circle or 79 Weather Vane Circle,
and for the most part you’d address my birthday card, drop in
the mail, and rest comfortably that it was on the way to me without
a concern. (And, thank you. Loved it. Very funny.)
with evidence piling up on both sides, I don’t care. I use two.
I tell people two. That’s what the street signs say, and if I’m
giving you directions, that’s what you’re going to be looking
to find. (As long as the birthday card arrives, I’m good. It’s
the thought that counts.)
along the road of address arguments, it bothers me when mail arrives
with the nine-digit zip code in place. It’s not the extra four
numbers that bothers me in any way. Those are fine. Instead, consider
things like signing up for something. Chances are really good
you never gave them a nine-digit zip code. You provided five.
But the mail arrives with nine, and they seem to know more about
you than you do. I didn’t tell some company more than a thousand
miles away the full run of nine digits. I gave them five when
I ordered the shirt or whatever. Just five. But there they go,
putting nine digits in place.
hear you. Got it. This isn’t a big deal. Pet peeve territory,
and hardly worth that. So, let’s move along to irritant number
an envelope today in the mail. Used the name of the previous owner
for the address. A previous owner that moved years ago. But that
wasn’t all. This wasn’t something to mark as unable to forward
or no longer at this address. The name line continued on…
if you want me to frequent your business… if you want to send
me some coupons… if you want to announce your grand opening… all
of that is fine and wonderful. Heck, address the envelope to “Current
Resident” only and I’m fine with the idea. But when you try to
personalize it, miss the person named by multiple years… well…
yeah. You can also reverse it. Get my name right, but add in the
current resident part just in case I moved and someone else is
holding it. Either way, it sure makes me feel appreciated and
yes, almost all of the people that set up those targeted mailing
lists not only end up with the) wrong name on the envelope, but
use the nine-digit zip code as well.
I taking too much from all of this? Probably. And to be fair,
more often than not I don’t even look at the address portion.
I do the traditional scan, sort by bills and personal and junk,
and pay attention only later. It’s important if I owe money, happen
to be expecting a package, or want to enjoy a card. All good things.
But junk mail is junk mail. By and large, not important.
customer relations materials, there comes this point where people
are taught that remembering names is a way of expressing value.
It conveys the message that the customer is important to you.
And in the case of mail, adding in those extra words as a disclaimer
of sorts misses the mark.
a weird dynamic, I suppose. Kind of like the legendary days of
old with someone standing on the door wondering if the head of
the household was home. It’s not the intention to offend or upset.
And like I said, I probably have tossed plenty of mail without
even noticing the named recipient. But it seems so easily correctable.
(And far less crazy.)