was an advertisement I came across. A tag line Iíve seen used
before. Promoted a product available in what was termed iconic
itís that phrasing that makes me roll my eyes. Itís like those
banners and packaging for the latest version of an existing product
that claim new and improved. If the product is new, itís not improved.
If the product is improved, itís not new.
heading to a dictionary, I think most of us understand the ideas
surrounding using a word like iconic. It relates to something
that is for the most part established and recognizable, even when
removing the considerations created by time.
I have heard the debate that iconic tends to lend itself toward
more recent developments. Idea here would be when bringing up
a term like classic. Classic equals old. Iconic for more recent
memory. Iím willing to consider such ideasÖ but thereís still
seems to get thrown around for way too many items that havenít
earned most of the elements necessary for the definition.
this wasnít meant to be an essay about iconic new styles.
completely. Iím not trying to start a debate about iconic that
follows the template of the one often surrounding irregardless.
Iím finding myself a bit frustrated by the neon sign marketing
approaches where, apparently, Iím supposed to be swept away by
the brilliance of something that hasnít even shown it deserves
credit for any level of quality or approval.
you ever opened up a clothes dryer? Itís a giant metal bucket,
being spun around by a rubber belt while a really strong hair
dryer blows into it.
of you may be laughing right now. For the others, I simply hope
you will kindly understand the intended absurdity of my description.
I get that a clothes dryer has a bit more going on than a belt
spinning a bucket while hot air blows in. But the idea is soundÖ
there hasnít exactly been a massive development in new clothes
dryer technologies or designs over the years. Itís the same darn
thing. Drum, belt and a lot of hot air.
machines got front loadersÖ kitchen ranges have all sorts of new
designs, bells and whistles. Clothes dryers? Not all that fancy,
new or improved.
even reached a point where double-sink counters in a home bathroom
might qualify for iconic status. Again, clothes dryers? Yawn.
there are people that want me to be impressed that my home appliances
can send me e-mails and texts and alerts and more. Which isÖ you
I donít really care.
think double-sinks in the bathroom are a waste. I donít get it.
Not for me. If you like them, good for you. Iím not impressed.
also donít need my washing machine reaching out to my smartphone
to let me know the towels are finished. I suppose itís a nice
feature. I absolutely have been upstairs, forgotten I was doing
laundry, and lost three or fours hours when I could have moved
stuff to the dryer and gotten the next load of laundry moving
you donít have a smartphone, you donít care about the salesman
telling you about all the great things your new appliance can
connect with you to do. You just want the machine to wash your
clothes at an affordable price while lasting for several years.
But thatís probably wandering a bit too far down a side street.
Letís get back on track (or at least try)Ö
same way smartphones and social media and streaming services and
more have swept into daily lives, becoming so familiar that even
those not using them understand a bit of the basics, I am certain
there are new things in development that will sweep us all away.
Weíll be astounded. Weíll be amazed. Many will become iconic.
Most of us will even be happy.
does not mean that all of them will.
if anyone is listening, inventing a dryer that will also fold
your clothes is something Iíd be willing allow the title of iconic
new design immediately upon release. EVERYONE will appreciate
one of those.