when I say cornflower, what color do you think of?
youíre right. Itís a blue.
Cornflower is a blue. Which made absolutely no sense to me, but
I donít think Iíll ever forget it now.
was ordering some clothes recently. She decided that one item
was something sheíd like in a couple of different colors. Cornflower
was one of the choices.
so happened that of the items ordered, that one was delayed and
shipped separately. I was the one that saw the e-mail notice about
it. And, for whatever reasonóI have no defense here, just stating
the factsóit immediately went into my head that something yellow
was on the way.
stunning when Terry opened the package a short time later.
thing is, yellow or blue or whatever, colors are changing. Thereís
very little room for green and red and blue. Instead, look for
options closer to spring leaves, fire engine, and pool house.
beyond that thing, the real thing is that marketing and advertising
and more is changing. This isnít really about colors. Itís about
simplicity. A delicate balance between creativity and connections.
And all around the world, welcome to the overcomplicated delivery
of simple concepts.
look, I get it. There are about forty-five million shades of blue
out there. And for forty-three million of them, itís easy to spot
the differences. Once you wade through light, dark, royal and
navy, itís fair to conclude that the obvious names are going to
be exhausted early in the process.
green for a moment. Letís look toward kelly, spring, pastel, jade,
shamrock and emerald. Weíve all heard of kelly green, and the
others are familiar, but can you place those six shades into some
type of order in your head?
how about chartreuse? Come on, weíre friends. You can admit it,
you never knew if chartreuse was yellow or green. (And even if
you want to be funny and say you do know, Iím willing to bet you
didnít know that harlequin is a color in the same general neighborhood
there are, literally, hundreds of shades of green out there. Hundreds.
Plural. And, as noted with blue, green is not alone.
could flash maroon and burgundy in front of you, and you could
say either was maroonÖ or either was burgundyÖ and most of us
would shrug our shoulders and agree. The idea that maroon is a
red that draws on browns while burgundy has purples is lost on
is how Iím going to bring us back to the cornflower.
is blue. The actual flower is blue. The name makes sense. This
is not about corn.
few years from now, I may forget about this discovery and find
myself surprised when cornflower is brought back to my attention
for some reason. And you know what? Thatís ok. Because youíve
already forgotten what color harlequin is.