donít get it.
thatís not true. I do get it. I just donít like it.
and I were out running some errands today, and we were in a store
that routinely has about a quarter of its inventory available
as part of the current-offer-for-whatever-day-it-is 50% off sale.
is not an exaggeration. Half price for a huge portion of the overall
products available, in the store and likely online.
sale rotates a bit. These items this week, those items next week,
and some items when the holidays and seasons change. But eventually,
just about everything except batteries and some brand name product
lines will be included.
me bring you in on a little secret though. The items that are
available at 50%-off or included in the 25%-off any regular price
items coupon? They tend to be so costly at the regular price point
that there is no way you would ever buy them without the sale.
isnít a candy bar for two dollars, or buy two candy bars for three
dollars kind of thing. This is more of a candy bar for fifteen
dollars, or this week get two for five dollars. Who is buying,
even on impulse, a fifteen-dollar candy bar?
mind the expensive chocolate. What Iím saying is that the regular
price in this store usually isnít a true price. Itís a misleading
label designed to get you to believe that youíre getting a great
deal from the sale, when in reality the sale is just bringing
the price down to what you would have expected it to cost all
that ticks me off.
donít like to wade deeply into negotiations. Tell us what youíll
pay, weíll make a counter offer, we can meet at some point in
between (and donít forget to pick up the added protection service
plan). In some cases, I know to expect this approach, and I can
haggle. But Iíd much rather you tell me what it costs and Iíll
decide whether or not Iím willing to pay that price.
thatís where the problem resides.
if they tell me what it actually costs, then I can start comparison
shopping. I can go to another store to see what they offer. I
can do some research online. Heck, I can probably even order it
for less on the web, get free shipping included, and have it brought
to my door. Thereís some convenience in that process.
also tend to be a tangible shopper, where seeing and looking over
an object means a lot to me. You can never tell if clothing size
is running smaller or larger than you expect on your computer
screen, nor does the fabric quality readily make itself known
in the cyber world.
I like going to the store. I like seeing things in person. And
it feels like no one wants to make my part in the purchase easy.
a reason different chain stores carry different name brands of
manufacturers, or, carry different models of products. And, regardless
of the specific sales pitch or technique, all of the factors and
business plans can be found on display in the 50%-off sale and
discounted-from-regular-price item coupon. They donít expect me
to shell out the high price. They just want me to be satisfied
with the price I paid.
a mind game. And I think the thing that annoys me isnít that it
is a mind game, itís that many businesses today arenít even interested
in getting me to return.
used to know the names of the folks making food for my family
at local restaurants. The specialty stores, like hardware supplies,
could be trusted to carry the parts I needed to keep the equipment
they sold me operating. Experiences like that are becoming less
and less common.
Iím left checking things out online or on the storeís app, looking
to time my shopping run to best match up with the sale dates.
I suppose thatís better than paying full price, but itís not as
satisfying as being valued as a customer.